Chameleon is an online sneakers E-commerce platform that allows users to design sneakers and create their own unique style.
Users can choose from a variety of models that can serve as a canvas for ideas. Chameleon also offers designed examples that can be purchased, used as inspiration or as a starting point for designing.
Personalization is a gift. When someone gives you a gift that is specially tailored for you, you will probably feel that it is more special than the others because it can only be yours.
These days, people like to stand out. In my user interviews, I found that consumers are quite aware of their wants and needs, and they are not always satisfied with the products available in the market.
Users can find saved designs, uploads, and likes in their profiles.
Additionally, Chameleon provides its users a dashboard with customized information for them, such as the number of points they have earned on purchases and views of their designs (which they can use in the next purchase), and popular designs that can be purchased or used as inspiration.
